Get the most from your existing customers
Sometimes you can plod on with customers, year after year, and they may not even know the full range of your products or services. One of the most upsetting things you can ever hear is "I didn't know you did that".
A lost opportunity.
Learn to ask the right questions
You may have counter staff who are required to sell add-ons, or maximise every transaction. Are they properly trained to ask the right questions, and steer the conversation in the right direction?
Make sure all your letters are well written
Among the least attractive features of a letter, email or brochure can be bad English or spelling. It really can be disturbingto quite a lot of people. Have your literature properly proof read from the Sales and Marketing point of view. You'll save the cost on your first order.